techne
CREIRE | techne
Greek word τέχνη, literally: craftsmanship, is the rational method involved in producing an object or accomplishing a goal or objective--in other words, how to make an egg stand on end
CREIRE is a management consultancy crafting customized solutions to customers of various sizes and sectors. Technology companies, or companies poised to turn technology into a strategic differentiator, tend to keep CREIRE consultants the busiest. Summit by CrEIRe takes place in the marketing continuum, optimally situated between strategy and implementation.
What
Turning concepts into opportunities and then into businesses;
Business re-alignment;
Capitalizing on the potential at the intersection of customer needs, intra-organizational capabilities and extra-organizational developments
How
By evaluating and improving on:
Ideas--arriving at concepts via testing, and arriving at returns via implementation;
Corporate structure--e.g. does the current structure enable learning? Or, if I need a product management function where should it be and why, under sales and marketing or product?
Incentive system--what fuels the world round you, from individual contributors in sales and product to executives, and on to customers
Communications--the system of internal and external conversations
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